plus 1, ATVs Invade The Las Vegas Convention Center - ATV Rider Magazine

ATVs Invade The Las Vegas Convention Center - ATV Rider Magazine

Posted: 02 Dec 2009 02:58 PM PST

If you know anything about the automotive industry, then you know about the Specialty Equipment Market Association (SEMA) show. This is the granddaddy of all automotive conventions that is known worldwide for companies that exhibit their latest and greatest products. At this show everything from the most exotic cars to beautiful Las Vegas showgirls are on display to draw consumers into the booths to see what the various companies have to offer. This was also the first year that SEMA has invited the powersports industry to display their products to increase consumer interest for new and innovative products.

Distribution companies like MTA and Advantage Performance were on hand to show their latest in tires, wheels and exhaust systems. There were also companies on hand displaying custom suspension systems for the increasingly popular SxS market and many well-known automotive off-road companies that are expanding their product line to cross over into the ATV and UTV market. We spent two days walking around the floor, kissing hands and shaking babies to build relationships with new companies that want to share their product with our readers. While there were definitely more companies displaying UTV products than general ATV products, we believe this first appearance of our industry will lead to a bigger show with more powersports vendors in the future. Here are just a few pictures of what we came across.

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Search on for missing Ore. Christmas tree cutters - News-Courier

Posted: 03 Dec 2009 06:57 AM PST

Published December 03, 2009 09:36 am - Searchers combed icy roads near the crest of the Cascade Range early Thursday, looking for a missing couple who told their children they were seeking a Christmas tree high in the southern Oregon mountains.

Search on for missing Ore. Christmas tree cutters

Associated Press

MEDFORD, Ore. (AP) — Searchers combed icy roads near the crest of the Cascade Range early Thursday, looking for a missing couple who told their children they were seeking a Christmas tree high in the southern Oregon mountains.

Jackson County Sheriff's Lt. Pat Rowland said they were saturating the area with Sno-Cats and ATVs, looking for Jennifer, 38, and Keith Lee, 36, of Medford. The two set out Tuesday morning in their electric blue, all-wheel-drive Subaru but told no one exactly where they were going. Keith Lee is diabetic, a relative said. A search and rescue spokeswoman, Deana Carvalho, said Thursday morning the couple was not found overnight.

"It's cold weather and not a lot of snow, but there's ice out there," making backcountry roads treacherous, Rowland said. "If the car tipped over, it's not going to be easy to spot."

The couple did tell their four kids, ages 8 to 18, that they hoped to bring back a silvertip fir, a prized tree found only at high elevations.

Rowland said about 45 searchers planned to hunt for the couple through the night in temperatures that dipped into the teens and mid-20s.

The search focused on the high Cascades between Medford and Klamath Falls after police found a piece of paper in the couple's home with the numbers 140 and 37 written on it, an apparent reference to two highways that intersect at Fish Lake near the crest of the mountains, police Sgt. Mike Budreau said.

Helicopter and ground searches turned up nothing in the Siskiyou Mountains south of Medford, where the couple got stuck for four hours while getting their tree last year, Budreau said.

A helicopter joined the search in the Cascades until darkness fell, Rowland said.

Like thousands of Oregonians each year, the Lees bought their Christmas tree permit from the local national forest office and headed into the mountains, police said. They first went tree hunting Monday but didn't find what they wanted, so they set out again Tuesday after the kids went to school. Jennifer Lee asked a friend to pick up their 8-year-old daughter.

Each year searches are mounted for a few who get stranded or lost while hunting for Christmas trees in Oregon, Rowland said.

Keith Lee's uncle said his nephew was familiar with the woods from frequent camping trips and backcountry motorcycle riding; was good with cars, being the manager of an auto parts store; and always carried a cell phone.

"He loves the woods," Hill said just before leaving for Medford from Sacramento, Calif., where Keith Lee lived before moving to Oregon two years ago.

"And he loves to rough it a lot. That's why I'm not too worried about him at this point," said Hill, a retired civilian employee on an Air Force base. "But the one who hasn't done a lot of camping is his wife, Jennifer. And what really scares me about him is he's diabetic now. If he forgot his insulin or something like that, it might be dangerous."

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