plus 1, Detroit Automotive Dealerships Learn From Kawasaki ATV ... - PRLog (free press release)

Detroit Automotive Dealerships Learn From Kawasaki ATV ... - PRLog (free press release)

Posted: 01 Apr 2010 08:17 PM PDT

PR Log (Press Release) – Apr 01, 2010 – We are in the middle of a media war. To be more polite we are in the middle of changing times. Many companies are learning how to cope in a post dot com world. This includes embracing Web 2.0 tools like Facebook and Twitter and for many Metro Detroit businesses that is more than enough. But this is where many new online marketers are missing the boat.

Metro Detroit auto dealerships have it tough. In a recent assessment from online marketer Ted Cantu and Hot Metro Finds it has been concluded that many of today's auto dealerships are not equipped for online visibility. Cantu rounded up 40 auto dealer sites to see how they stacked up on Google, Bing and Yahoo and came up with some depressing results.

"The problem is that many of these sites are not visible. Sites get graded from 0 – 100% and most fall around 28% if they rank at all. Many of these sites are loaded up with flash and java script and that's a recipe for disaster. So a lot of these sites rely on pay per click advertising or blowing a fortune on newspaper advertisements week after week." Says Cantu. "Fix your web sites so that people can find them -- that should be step one. Step two is build a traffic funnel so people can find you. Not bots, not web spiders or "hits" but actual people who want to buy your cars."

Cantu and Co. did a bang up job recently on a Kawasaki dealership in Fremont, Michigan. This company went from nowhere to page 1 on Google in a matter of weeks beating out 15 million competitors. Kawsasaki atv parts and motorcycles are a highly competitive market. Powers Motor Sports have followed Cantu's advice and have had their web sites placed on page 1 of popular search engines without paying any pay per click.

"We get a dealers that come to us and confess that they are spending oodles of money online for advertising. Our experience shows us that many of S.E. Michigan businesses do not want to spend any money on pay per click. I wouldn't classify them as cheap necessarily but I would give them credit for being intelligent consumers. They know that there are other ways to get the word out." Says Cantu.

Automotive dealerships and motorsports is not the only place where Cantu is known on the web. At current count Ted Cantu is known on over 50 industries including everything from medical, beauty products, import companies, business coaches, legal, restaurants, stock market, telecommunications and more.

"The difference is understanding the web from the inside out. You need to respect the fact that there are many moving parts to making a campaign work properly. We have the system to make any business successful and that's what sets us apart."

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American Suzuki March 2010 Sales: Up 63 Percent over ... - Earthtimes

Posted: 01 Apr 2010 11:20 AM PDT

BREA, Calif. - (Business Wire) American Suzuki:

	MARCH				CYTD
	2010	2009	MTD VS.		2010	2009	YTD VS.
			MTD PRIOR YR.				YTD PRIOR YR.
GRAND VITARA:	396	1,051	-62	%	1,222	2,261	-46	%
EQUATOR:	143	44	225	%	261	116	125	%
SX4:	1,245	4,794	-74	%	3,160	7,317	-57	%
KIZASHI	397	0	0	%	813	0	0	%
XL7:	64	1,045	-94	%	197	2,648	-93	%
FORENZA/RENO:	1	1,046	-100	%	8	2,782	-100	%
TOTAL:	2,246	7,981	-72	%	5,661	15,131	-63	%

2010 Suzuki Auto Product Line

Suzuki Auto's versatile line of vehicles includes the spirited four-door SX4 Sport, all-wheel-drive five-door SX4 Crossover, SX4 SportBack hot-hatch, refined Grand Vitara compact SUV, award-winning Equator pickup truck and performance-oriented Kizashi. Every vehicle in the line provides Suzuki's standout virtues of durability, leading-edge style and high-end features at very competitive prices. All 2010 Suzuki automobiles are backed by America's #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.

About Suzuki

The Brea, Calif.-based Operations of American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 350 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle, and outboard motor manufacturer. In 2009, SMC sold more than 2.3 million new cars and trucks and more than 2.8 million motorcycles and ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries and regions. For more information, visit www.media.suzuki.com.